Hyundai Yatra



Product Specifications
  • 8.5 inches x 5.5 inches
  • Notebook
  • Hardcover
  • 224 pp
  • Fully Illustrated
  • Hyundai Motors India
About the Project

We proposed to depict 12 of the most scenic road trip routes in India, on which one can drive their Hyundai Vehicle today in this notebook (E.g. Bombay to Goa, Delhi to Jaipur). The idea was to make a drab piece of stationary such as a single ruled notebook – aesthetic, branded, interactive and informative.

About the Designers

Hetal has nearly 12 years of advertising experience, she has brought her unique brand of art direction and design to many a prestigious client and project – Fevicol, Orange (Vodafone), Lux, Sunsilk, Cadbury’s, Asian Paints, Dove, DeBeers, Shoppers Stop and Times of India, to name but a few.

Bianca has 6 years of experience in the field of art and design. She started out at McCann Erickson and went on to Contract Advertising, and has worked on several reputed brands as diverse as Saffola, Gems and Jewellery Council of India, Nerolac, Asian Paints, HSBC, American Tourister, Samsonite, Shoppers Stop and Cadbury Celebrations.

Selected Double Spreads

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