Product Specifications
  • Stationary
  • Hard Cover
  • Spiral Bound
  • 160 x 210 mm
  • 199 pp covers
  • Fully Illustrated
  • The Ink Pot
  • Rs. 400/-
    Available at Flipkart, Rhythm House, Tappu Ki Dukaan, Sobo, Attic, Indigo Deli, Shopinonit and many more
About the Book

Get Lucky. Each Day. Everyday.

When it comes to luck, there's one thing everyone can agree upon: you can never have too much of it. So we decided to bring to you our very own harbinger of good fortune - The Lucky Diary 2012.

A lucky charm full of other lucky charms. A talisman you can write in and keep with you at all times. This daily planner is a gorgeously embellished collection of lucky signs and symbols-for each day and every task-gleaned from the treasure troves of traditional Indian wisdom, art and mythology. The delightfully uplifting diary will entice Lady Luck to come your way all year round.

About the Creator

Pooja Shah is a design researcher, writer and art connoisseur based in Mumbai. In 2010, she founded a unique publishing consultancy, The Ink Pot ( that provides bespoke design and editorial services to the self-publisher. She has studied Design Management and Indian Aesthetics and helped create wondrous illustrated books on Indian film, popular culture, history, design, art, poetry and has also dabbled in the non-illustrated fiction genre. She can be reached at

About the Designer

Darshan Jasani is a graduate of the reputed Sir J J Institute and has also completed her Masters from Pratt Institute, New York. She has previously worked with several ad agencies before venturing out on her own.


An eclectic mix of award-winning photojournalists and independent photographers lent their unique style to interpret the theme.
Some of them were:

  • Sai Abishek
  • Amit Sharma
  • Meena Kadri
  • Omshivaprakash
  • Ashwin Kumar
  • Laurent Goldstein
  • Bhaskar Dutta
  • Sriram Raghavan
  • Aarti Sandhu
  • Nipa Bhansali
  • Abdul Aziz
  • Boaz Rottem
  • Pushpinder Bagga

Self published by THE INK POT

Selected Double Spreads


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